Global Stars and Huge Economy
When we look at the popularity and huge economy, we can say there are different dynamics of modern football under today’s world conditions. Today football is a kind of global show, the meaning it carries, the millions of fans it addresses and the economic volume sector. Apart from the sporting struggle in local and international platforms, branding, institutionalization, investments in infrastructure, creation of new income and investment fields, etc. new actors are added to the football industry every day.
In this process, only the football clubs it is possible to attain their targets with sustainable and correct financial management, not with sporty successes. The three main income items of sports clubs are broadcast income, commercial income and matchday income. With the rational management of these items, every new source to be created will change the parameters of football positively.
The Brand Value of Football
According to Brand Finance’s 2015 Report, which identifies the world’s 50 most valuable football brands are leading in Britain, Germany, Spain, Italy, France leagues and football teams fighting in these leagues globally to the football industry. Brand created by these 50 football clubs and totaling 13.4 billion USD which is the value of the UK is 46%, Germany 16%, Spain 15%, Italy 9% and France 7%.
Top of the European football UEFA, which is a level authority, in recent years, the clubs especially the financial status of the compliance level some sanctions that are measured by financial performance criteria are being applied. The most important of these sanctions is financial “Fair play” criteria. Financial “fair play” criteria to strengthen the financial structure of the clubs, sustainability and balanced competition. For participation of clubs in UEFA organizations which constitutes the basis for these essential criteria.